Retail / ralphlauren.co.uk
Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products, including apparel, accessories, home furnishings, and other licenced product categories. Ralph Lauren use the Enabler Campaign Management team for email and landing page design and build, as well as form integration.
Ralph Lauren needed a place to showcase their Summer collection. They also wanted to use this as an opportunity for enhanced data capture and promote brand awareness. They wanted a journey from email to landing page to feature and the campaign had to include their summer discount.
We designed a bespoke email and landing page and built the landing page to integrate with one of Enabler’s forms, and data was fed back to the Ralph Lauren data systems. Customers were able to view three summer looks, including specific products, and then locate a store in which to buy them. They could then enter a competition to win their favourite piece through the landing page.
All results were tracked through Google Analytics, set up to be connected to Google Tag Manager, and Google Data Studio. This meant the Ralph Lauren team could track live updates throughout the campaign. The engagement rates were exceptionally high, and the campaign was a success overall.
Submissions
Through the Enabler form during the campaign.
Sessions
On the landing page during the campaign.
Conversions
During the campaign.
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RSA Insurance Group 
