Insurance / rsagroup.com
RSA is one of the world’s leading insurer brands, writing business in 130 countries servicing over 20 million customers worldwide. They have deployed Enabler extensively across multiple territories, teams and affinity partners including Sainsbury’s, M&S, Ford and Volvo.
RSA needed an email system that could handle their multiple territories, teams and affinity partners, and needed support for their internal marketing teams for campaign strategy, design, build and deployment as well as data management.
We provided RSA with an Enterprise Enabler licence, which includes features such as marketing automation, forms, surveys, polls, drag and drop, an enhanced reporting suite and more. We also advised on the strategy, design, build and deployment of email campaigns.
Over half-a-million customer records are stored on the Enabler system and more than 2,500 templates have been created by hundreds of users globally. Email campaigns to relaunch RSA’s SME Commercial Insurance product in 2010 achieved a sales uplift of 26% with a 50% uplift on high quoters. The campaign was finalist in the BI Awards.
Templates
Created globally.
Uplift
After product relaunch.
Uplift
On high quoters.
See Enabler in action and start unlocking the potential of your email marketing.
Zurich Insurance 
