Personalising emails using dynamic content
Email marketing has undergone some fairly dramatic changes in the past 10 years, both from a strategic…
Entries by Richard Jones
Quick guide to videos in emails
Video may have killed the radio star, but it’s certainly alive and kicking in email. You probably already know this…
Automated. Personalised. Intelligent. Taking emails to the next level with APIs
An API (Application Programming Interface), believe it or not…
Get the most out of your calls to action
Half the battle of any email campaign is managing to grab your audience’s attention with engaging content…
Keeping your brand at the forefront of your customers’ minds
Increasing profitability, maximising return on investment, improving market share etc, etc…
Testimonials – how important are they to your email campaigns?
Almost everywhere we look these days, we are exposed to all kinds of marketing campaigns…
