Email marketing: the integration cheat sheet
Imagine the situation: you’re trying to come up with a campaign to send birthday…
Entries by Sophie Graham
Email marketing in the age of perpetual promotions
Since email began, the retail industry has been constantly changing. Gone are the days…
The power of dynamic content in email marketing
Email is constantly evolving. As email marketers, part of the fun of what we do is…
Black Friday: email marketing round-up
Special occasions are a fantastic opportunity for keeping your customers engaged…
Email personalisation: are you being clever or creepy?
Using email personalisation to be intuitive, not invasive. When you think about personalising…
Halloween email marketing – spooky sends
Targeting a database on a seasonal basis can be a brilliant way to engage with an audience…
