Cookie Policy

A cookie is a small text file that is downloaded onto your computer when you visit certain websites and allows a website to recognise a user’s computer. Typically, they contain two pieces of information: a site name and unique user ID. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Google Analytics cookies: __utma, __utmb, __utmb, __utmz, these are used by Google to generate web analytics. The information generated by the cookie about your use of the website will be forwarded to Google servers in the US.

By using our websites you consent to the processing of data about you by Pancentric Digital in the manner and for the purposes set out above.

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Google Analytics allows us to see how our website performs, what parts need improving and monitor whether these changes were beneficial e.g. made out site easier to navigate, helped users find the content they are looking for.

We use a http cookie which allows us to see information on user website activities including, but not limited to page views, source, service provider, network provider, browser version, device, geographical location, audience demographic, interests, search terms and time spent on website.

We use a Google Analytics tracking pixel and Unique ID to identify a returning user’s device and use that information to inform our marketing activities and retargeting Google Ads.

The information is depersonalised and is displayed as numbers, meaning it cannot be tracked back to individuals.

Data Collection:
Remarketing cookies for data collection have been enabled for this website, meaning Google Analytics automatically collects data about any visitor traffic to the site. This includes data from Google’s signed-in users who have chosen to enable Google to associate their web and app browsing history with their Google account, and to use such information from their Google account search history to personalise ads.

Data Retention:
Cookies are enabled to retain user and event data for a set period of time, including any associated cookies, user identifiers and advertising identifies. The data retention period is set to 14 months and will reset and delete any user or event data after this time.
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Any data gathered is not personal and is not shared with third parties.

We use Google Adwords tracking pixels to re-engage visitors that are likely to convert to customers based on their behaviour on our website. These customers are retargeted with Search ads using the Google Analytics cookie and unique ID based on their online behaviour and search terms, and shown relevant ads of our webpages or blog content. The tracking pixel is placed on our ‘Thank You’ pages once someone has completed a Contact, Demo Request or Price Enquiry form on our site, enabling us to ascertain whether the source of that conversion was via our Google AdWords marketing activities.

Any data gathered is not personal and is not shared with third parties.

Capterra is an online software directory and third party website. We use a conversion tracking pixel on our Thank You pages once someone has completed a Contact, Demo Request or Price Enquiry form to help track the source of that conversion back to Capterra or it’s sister sites GetApp or Software Advice.

Any data gathered is not personal and is not shared with third parties.

This is a WordPress-approved app which is used to power our Contact, Demo Request and Price Enquiry forms on our website. The information gathered within this site includes any personal information you choose to submit. [WORDPRESS/NAME OF APP] also sends us additional information based including but not limited to, IP address, geographical location, source and browser version. This information is purely used to help track the source of any enquiry or conversion, and is not used for marketing purposes or passed onto third parties.

We use the google/doubleclick cookie to advertise our services again across the internet to users who have visited our site previously. The information is depersonalised, meaning it cannot be tracked back to individuals. It does allow us to provide tailored ads to multiple anonymous lists. This could be based on who viewed or did not view certain pages on our site. Other ways that this can be used include interest based, audience based or demographic & location based information.

You can find out more about cookies and how to opt out of these services from these links:

http://www.networkadvertising.org/choices/

http://www.google.com/settings/ads