Retail / burgerking.co.uk
Global restaurant chain Burger King use the Enabler email platform for all their UK email campaigning. Campaigns concentrate on limited time offers and seasonal menu campaigns with voucher redemption being the primary call to action.
Burger King needed a system that could help them track email vs desktop open rate, help cultivate contact data and check the demographics of email recipients… all while ensuring excellent deliverability rates and high engagement with campaigns.
We provided Burger King with an Enterprise Enabler licence, which includes features such as marketing automation, forms, surveys, polls, drag and drop, an enhanced reporting suite and more. We also advised on the strategy, design, build and deployment of email campaigns.
Burger King were able to set up and track their emails successfully, leading to the discovery that mobile accounts for 30% of their email engagement. We ensured superb deliverability rates through all Burger King campaigns, and had excellent feedback from the team on the email campaigns.
Increase
In mobile engagement.
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