When it comes to emails, us marketers are always striving to get the most ‘bang for our buck’ from our email marketing software. We can be very greedy, wanting the cheapest software, with the most features, that’s easy to use and can help us secure the most clicks.
Sometimes however, a marketer will go all out and purchase an email software with all the bells and whistles, but they end up never fully utilising the features to their full potential, meaning they pay a lot of bucks for very little bang.
Now, as a proud email software provider this makes us very sad. We always ensure that our clients know every inch of our email system, Enabler, because we want our customers to fully utilise the system and all its features to help them create the best possible email marketing campaigns that generate the highest levels of engagement.
So with that in mind, let’s take a look at some of Enabler’s key features that can help you create slick email marketing campaigns, fast.
Five key things you might not have known you could do with Enabler:
1. Drag and Drop Templates
Enabler has a really simple, easy to use Drag and Drop email editor. This allows you to create beautifully responsive email templates effortlessly, without requiring any HTML or coding skills.
The Drag and Drop editor allows you to build your emails from a blank template or preset designs built by the creative team at Enabler. You can effortlessly drag different components into your email to help create and enhance your email content, including text, images, buttons, social media widgets, video or even bespoke HTML code snippets.
All our Drag and Drop templates are fully mobile responsive, and can be edited and duplicated in a handful of clicks.
2. Forms, Surveys and Polls
Once you have created your email template using our Drag and Drop system, you might want to create a more comprehensive email campaign that enables you to gather additional information or feedback from your customers. Using Enabler, you can quickly and easily build forms, surveys and polls into your marketing campaigns. These elements are all fully customisable, allowing you to change the colours and imagery to match your branding. Enabler gives you complete flexibility over how you display these forms, surveys and polls, enabling you to link to these elements from your email campaigns or choosing to embed them within your own webpages.
You have the flexibility to set up submission alerts notifying your campaign managers (or anyone you like) whenever someone submits an entry. Another intelligent feature allows you to set up ‘automated trigger emails’ to be sent off the back of a new form submission. This could be extremely useful if someone signs up for a newsletter or completes a form submission, as Enabler will automatically send them a confirmation / follow up email of your design.
Having such a smooth transition of automated communications between forms, surveys and polls, and your email campaigns, helps to make your marketing communications more efficient (saving you time), plus ensures a stronger likelihood of customer acquisition and/or retention.
Enabler gives you the flexibility to customise your forms, surveys and polls by choosing the format of your questions and adding as many questions as you like. Another clever Enabler feature is survey branching, this enables you to direct the user down a different line of questioning depending on their answers.
You can find more information about branching and writing great survey questions in a recent Email Survey blog.
3. Extended Fields
Do you hold lots of unique data about your customers, for example birthdays, policy renewal/expiry dates, customer account logins, registration numbers, discount codes and location? If so, Enabler enables you to not only store but also utilise this unique data by adding it into your email templates as extended fields.
Extended fields are variable fields that can be used within any Enabler template, pulling unique data through based on individual contact details. You can set these fields to contain whatever data you like (providing you have permission).
Here is an example of where one of our clients have used extended fields to pull in unique information about a customer’s policy:
Extended fields make your emails more personal by giving the contact receiving the email information that’s specific to them. This is really helpful when sending more bespoke, personalised emails.
4. Dynamic Content
Using the data you hold on your contacts, Enabler provides the functionality to display ‘conditional content’, where different content is displayed to different contacts based on their data, all within a single email template. Conditional or Dynamic Content can be as simple as displaying different content based on a contact’s gender, or it can have a far more powerful purposes for your marketing campaigns. For instance, if a contact was looking at a particular product on your site and that information was contained within your data, you could display that product within your email template. Another example could be displaying different information based on a location or postcode, or if they are a new or existing customer.
Providing you have the data, you can set up as many conditions as you like based on any of the data you hold. With every condition you set up, it has to be met by a particular contact(s) in order to display content.
The screenshot below shows an example of a condition where contacts who have an extended field, “Favourite drink” that contains “Espresso”, Enabler will insert an image of an Espresso.
We all know that sending an email campaign is only one half of the process. After your email campaign has been sent, you then need to do the all important reporting. Many of you who already use Enabler will know of our ‘Dashboard Report’, which gives a clear overview of all your standard email stats, including open rates; CTR, unsubscribes, bounces etc.
What you might not know is that Enabler has a whole suite of Management Information Reports which provide in-depth analysis into the results of your email campaigns, giving you extensive insights into both your how your campaign performed and a greater insight into your contacts. Enabler’s reports include Browser Analysis, Click-Thru Times & Frequency, Demographics, GDPR Reports on customers, Campaign Charts and many more.
Enabler’s comprehensive reports have been designed to give our customers a greater understanding of their campaign performance and their customer behaviour, which in turn help to inform future email campaigns. By providing powerful reporting tools at your fingertips, we ensure our Enabler users have the information they need to really make an impact with their email marketing campaigns.
Hopefully this has given you some inspiration to use some of Enabler’s features on your upcoming campaigns. If you have any questions about Enabler and its features please contact our email team who will be happy to assist you.