Enabler blog
Email marketing blog with best practice tips and expert email guides.
![image_089](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/10/image_089-705x595.jpg)
Email marketing: back to basics
Discover how to properly plan, optimise and track your email marketing campaigns...
October 19, 2016/by Dominika Michalik![image_090](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/09/image_090-705x595.jpg)
Localisation in email marketing: the basics
Did you know that more than 70% of the world’s internet users are not native English...
September 15, 2016/by Sophie Graham![image_091](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/08/image_091-705x595.jpg)
8 reasons to use a digital agency for your email marketing
There are many things that contribute to the success of a business but the one...
August 10, 2016/by Sophie Graham![image_092](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/07/image_092-705x595.jpg)
Email list building: why and how? (part 2)
Welcome back! In my last blog, I gave you some insights into developing your email...
July 15, 2016/by Sophie Graham![image_074](https://storage.googleapis.com/product-enabler.appspot.com/1/2017/07/image_074-705x595.jpg)
Email list building: why and how? (part 1)
Did you know that your email marketing database can degrade by around 22.5%...
June 13, 2016/by Sophie Graham![image_093](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/05/image_093-705x595.jpg)
The key to successful summer email campaigns
Ah summertime, that wonderful period of the year where people flee to sunnier climes...
May 16, 2016/by Sophie Graham![image_071](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/04/image_071-705x595.jpg)
A/B testing your email… easy as 1,2,3?
Email is an excellent way of communicating with your customers and there are always...
April 11, 2016/by Sophie Graham![image_094](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/03/image_094-705x595.jpg)
Optimising your email campaigns for mobile
Email opens and click-through rates on mobile and tablets have been increasing...
March 28, 2016/by Sophie Graham![image_095](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/02/image_095-705x595.jpg)
How to avoid email marketing mistakes
Email is a huge part of most companies’ marketing mix but many brands are still...
February 22, 2016/by Sophie Graham![image_096](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/02/image_096-705x595.jpg)
Top tips for using rich media in your email marketing
Email marketing must be engaging. While you can achieve this through great copywriting...
February 15, 2016/by Sophie Graham![image_097](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/01/image_097-705x595.jpg)
Email marketing: the integration cheat sheet
Imagine the situation: you’re trying to come up with a campaign to send birthday...
January 25, 2016/by Sophie Graham![image_098](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/01/image_098-705x595.jpg)
Email marketing in the age of perpetual promotions
Since email began, the retail industry has been constantly changing. Gone are the days...
January 18, 2016/by Sophie Graham![image_099](https://storage.googleapis.com/product-enabler.appspot.com/1/2016/01/image_099-705x595.jpg)
The power of dynamic content in email marketing
Email is constantly evolving. As email marketers, part of the fun of what we do is...
January 11, 2016/by Sophie Graham![image_100](https://storage.googleapis.com/product-enabler.appspot.com/1/2015/12/image_100-705x595.jpg)
Are you ready for Christmas?
The Christmas email campaigns have been in full swing since November...
December 15, 2015/by Fran Eames![image_101](https://storage.googleapis.com/product-enabler.appspot.com/1/2015/12/image_101-705x595.jpg)
Black Friday: email marketing round-up
Special occasions are a fantastic opportunity for keeping your customers engaged...
December 1, 2015/by Sophie Graham![image-110](https://storage.googleapis.com/product-enabler.appspot.com/1/2015/11/image-110-705x595.jpg)
Email personalisation: are you being clever or creepy?
Using email personalisation to be intuitive, not invasive. When you think about personalising...
November 24, 2015/by Sophie Graham![image-111](https://storage.googleapis.com/product-enabler.appspot.com/1/2015/11/image-111-705x595.jpg)
Halloween email marketing – spooky sends
Targeting a database on a seasonal basis can be a brilliant way to engage with an audience...
November 2, 2015/by Sophie Graham