Enabler blog
Email marketing blog with best practice tips and expert email guides.
Personalising emails using dynamic content
Email marketing has undergone some fairly dramatic changes in the past 10 years, both from a strategic...
Quick Guide to GIFs In Emails
The Graphics Interchange Format or GIF (although some people say ‘JIF’), turned the big 3-0 this year...
Quick guide to videos in emails
Video may have killed the radio star, but it’s certainly alive and kicking in email. You probably already know this...
Automated. Personalised. Intelligent. Taking emails to the next level with APIs
An API (Application Programming Interface), believe it or not...
Re-activate less engaged subscribers
Unfortunately, not all of your subscribers will engage with the…
Get the most out of your calls to action
Half the battle of any email campaign is managing to grab your audience’s attention with engaging content...
AMP up or down?
Plug in, crank the dial and listen up, as we take a look at the power of Google’s new AMP for Email...
Five things you didn’t know you could do with Enabler
When it comes to emails, us marketers are always striving to get the most ‘bang for our buck’ from our email...
Seven tips for writing great email surveys
Do you want to learn more about your audience and enhance the quality of your data?...
Five must-know email marketing stats
Email marketing has been and will continue to be one of the most effective marketing tools...
The kinetic hero
Is it a bird? Is it a plane? No it’s Kinetic Email! “Kinetic email… what’s that?” we hear you say...
Six easy steps for choosing your email provider
Choosing the right email provider can feel a tad daunting. The closest thing I can compare it to...
Keeping your brand at the forefront of your customers’ minds
Increasing profitability, maximising return on investment, improving market share etc, etc…
Using Enabler to drive engagement for The Shard
If you’ve read our previous blogs or visited our site before, you’ll probably have gathered that Enabler...
Landing pages: looking beyond your email
So, you’ve got your awesome email and you know what you want people to do when they receive it...
Testimonials – how important are they to your email campaigns?
Almost everywhere we look these days, we are exposed to all kinds of marketing campaigns...
Email authentication – what does it mean?
Whatever email provider you use, whether it be Gmail, Outlook or Yahoo...
Six reasons why buying data for email is bad
As a marketer, one of your top priorities is likely to be drumming up leads to pass on to the sales team...
